Job Description

About the Role:

MRM is seeking a Senior Full-Stack Developer with 6+ years of front-end and back-end development experience, along with familiarity with Adobe Target and Adobe Analytics tools. The candidate should have a strong background in client-side and server-side implementations, A/B and multivariate testing, and data-driven optimization. Proven ability to collaborate with marketing, analytics, and engineering teams to drive measurable business impact.

Key Responsibilities

• Design and implement A/B tests, multivariate tests, optimization and personalization experiences using at.js and Web SDK
• Develop and maintain client-side (at.js) and server-side Target implementations.
• Integrate Adobe Target with Adobe Analytics for A4T reporting.
• Build and manage audiences and profiles leveraging behavioral, contextual, and CRM data.
• Partner with marketing teams to translate business requirements into scalable personalization solutions.
• Ensure cross-browser and cross-device compatibility and optimized performance.
• Support QA, UAT, and production deployments with robust validation processes.
• Document implementation patterns, best practices, and governance standards.
• Develop responsive web components using HTML, CSS, and JavaScript.
• Collaborate with analytics and optimization teams to support experimentation frameworks.
• Assist with Adobe Analytics tagging and data layer enhancements.
  
  

Required Experience

• Implemented and managed A/B tests, MVTs, and personalized experiences using Adobe Target (at.js / Web SDK).
• Developed client-side and server-side Target solutions integrated with Adobe Analytics (A4T).
• Built and maintained audiences, profiles, and offers based on behavioral and CRM data.
• Collaborated with marketing, UX, and engineering teams to translate business requirements into technical solutions.
• Supported QA, UAT, and production deployments, ensuring accuracy and performance.
• Troubleshot issues related to targeting logic, data capture, and reporting discrepancies.
• Documented implementation standards and optimization best practices.
  
  

Required Technical Skills

• Adobe Launch / Tags
• A/B Testing & MVT
• Personalization & Segmentation
• JavaScript (ES6), HTML, CSS
• JSON, REST APIs
• at.js / Web SDK
• QA, Debugging, Performance Optimization
• Adobe Experience Platform (AEP)
• Data Layer (Adobe Analytics)
• Agile / Scrum delivery methodologies
  
  

Tools & Stack

• Adobe Target | AEP | Adobe Analytics | Adobe Launch | JavaScript | Git | Jira | Confluence | Chrome DevTools
  
  

McCann Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs.

The salary range for this position is $80,000 - $100,000 per year. Compensation will be determined based on qualifications, relevant experience, and internal equity.

McCann Canada uses artificial intelligence in our recruitment process to enhance job postings and streamline the screening and selection of prospective candidates. Our team will then review top applicants, ensuring that human judgement guides our hiring decision.

This posting represents an active vacancy that we are currently hiring for.