About Cazcanes Tequila

Cazcanes Tequila is an award-winning ultra-premium tequila brand built on authenticity, craftsmanship, and an uncompromising commitment to quality. Produced using traditional methods, certified organic agave, and natural spring water, Cazcanes has earned a reputation as one of the fastest-growing luxury tequila brands in the United States.

As we continue to expand nationally and internationally, we're looking for a collaborative, creative, and execution-focused Brand Manager to help bring our brand to life across every consumer and trade touchpoint.

Position Summary

Reporting to the Chief class="bg-amber-100">Marketing Officer, the Brand Manager is responsible for executing the Cazcanes brand strategy across consumer, trade, and experiential class="bg-amber-100">marketing channels. This role serves as a key member of the class="bg-amber-100">marketing leadership team, partnering closely with Sales, Brand Advocacy, Operations, Creative partners, and distributors to deliver class="bg-amber-100">marketing initiatives that build brand awareness, deepen consumer engagement, and support commercial growth.

The Brand Manager will translate strategic priorities into exceptional execution by managing integrated class="bg-amber-100">marketing campaigns, trade class="bg-amber-100">marketing programs, experiential activations, packaging initiatives, CRM programs, and sales enablement tools. This role requires a strong blend of creativity, organization, collaboration, and commercial thinking, with the ability to manage multiple priorities in a fast-paced entrepreneurial environment.

Essential Responsibilities

Brand class="bg-amber-100">Marketing

• Execute integrated class="bg-amber-100">marketing campaigns across consumer, trade, experiential, digital, and partnership channels.
• Partner with the Chief class="bg-amber-100">Marketing Officer to execute annual brand class="bg-amber-100">marketing plans that support company growth objectives.
• Manage the annual class="bg-amber-100">marketing calendar, ensuring campaigns, product launches, partnerships, and activations are delivered on schedule.
• Ensure brand consistency across all class="bg-amber-100">marketing materials and consumer touchpoints.
• Monitor consumer trends, competitive activity, and market insights to identify opportunities that strengthen the brand.

Trade class="bg-amber-100">Marketing & Sales Enablement

• Develop class="bg-amber-100">marketing programs and sales tools that support distributors and the commercial team.
• Create and manage class="bg-amber-100">marketing assets including:
• General Sales Meeting (GSM) presentations
• Distributor presentations
• Sell sheets
• Brand class="bg-amber-100">education materials
• Point-of-sale materials (POSM)
• Retail merchandising assets
• Digital sales collateral
• Oversee the production, inventory, fulfillment, and distribution of branded class="bg-amber-100">marketing materials.
• Partner closely with Sales and distributors to ensure successful execution of trade class="bg-amber-100">marketing programs.
• Gather field feedback and recommend enhancements to improve program effectiveness.
• Support key commercial initiatives including Single Barrel programs, bartender advocacy, menu placements, and strategic account activations.

Consumer Engagement & Experiential class="bg-amber-100">Marketing

• Lead the execution of experiential class="bg-amber-100">marketing initiatives including tastings, festivals, trade shows, sponsorships, and consumer events.
• Partner with Brand Ambassadors, distributor partners, and the Sales team to deliver memorable brand experiences.
• Coordinate influencer partnerships and strategic collaborations that elevate brand awareness.
• Measure activation performance and provide recommendations to improve future programs.

CRM & Consumer class="bg-amber-100">Marketing

• Support the growth and engagement of the Cazcanes consumer database.
• Execute CRM initiatives, email class="bg-amber-100">marketing campaigns, and consumer communications.
• Partner with digital class="bg-amber-100">marketing agencies to develop engaging consumer content.
• Monitor campaign performance and recommend opportunities to improve customer acquisition and retention.

Packaging & Innovation

• Manage packaging projects for new product launches, limited releases, and gifting initiatives.
• Coordinate with Operations, Creative, and external vendors to ensure packaging projects are delivered on time and meet brand standards.
• Support class="bg-amber-100">marketing initiatives related to product innovation and seasonal launches.

International class="bg-amber-100">Marketing Support

• Adapt U.S. class="bg-amber-100">marketing plans and creative assets for international distributor partners.
• Coordinate the development and distribution of localized class="bg-amber-100">marketing materials while maintaining global brand consistency.
• Support international product launches and distributor class="bg-amber-100">marketing initiatives.

Cross-Functional Collaboration

• Partner closely with Sales, Brand Advocacy, Operations, class="bg-amber-100">Finance, and external agencies to ensure successful execution of class="bg-amber-100">marketing initiatives.
• Manage multiple projects simultaneously while maintaining exceptional attention to detail.
• Represent Cazcanes at distributor meetings, customer events, industry conferences, and consumer activations.
• Support budget planning and manage assigned class="bg-amber-100">marketing initiatives to ensure projects are delivered on time and within budget.

Qualifications

• Bachelor's degree in class="bg-amber-100">Marketing, Business, Communications, or a related field.
• 5–7 years of progressive experience in brand management, consumer class="bg-amber-100">marketing, trade class="bg-amber-100">marketing, or integrated class="bg-amber-100">marketing.
• Experience within the spirits, wine, beer, hospitality, luxury consumer goods, or consumer packaged goods (CPG) industries strongly preferred.
• Demonstrated experience executing integrated class="bg-amber-100">marketing campaigns across multiple channels.
• Experience developing trade class="bg-amber-100">marketing programs and sales enablement materials.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Experience working with creative agencies, vendors, and cross-functional teams.
• Excellent written, verbal, and presentation skills.
• Analytical mindset with the ability to evaluate campaign performance and translate insights into action.
• Proficiency in Microsoft Office and project management platforms.
• Ability to travel up to 50% throughout the United States.

Preferred Qualifications

• Experience working within the beverage alcohol industry.
• Knowledge of the three-tier distribution system.
• Experience supporting experiential class="bg-amber-100">marketing and event execution.
• Familiarity with CRM platforms and email class="bg-amber-100">marketing.
• Experience supporting premium or luxury consumer brands.
• Passion for tequila, hospitality, and premium consumer experiences.

What Will Make You Successful

The ideal candidate is a collaborative marketer who enjoys turning strategy into execution. They are highly organized, commercially minded, and passionate about building premium brands through exceptional storytelling and consumer experiences. They thrive in entrepreneurial environments, build strong cross-functional relationships, and take pride in delivering thoughtful, high-quality work that drives measurable business results.

Salary Range: $100k to 125k plus discretionary bonus, benefits, matching 401k. 

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