Company Description PaidSync.ai is an AI-powered ad management platform that lets users manage their entire paid media stack across major channels through natural language conversation via tools like ChatGPT, Claude, Gemini, or the PaidSync dashboard. The platform centralizes campaign management for Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads, and other key networks, while integrating measurement tools such as Google Analytics 4, Google Tag Manager, Google Search Console, and Google Merchant Center. PaidSync enables users to launch and optimize campaigns, reduce wasted ad spend, implement conversion tracking, manage Shopping feeds, and create cross-channel reports in one place. Built on a foundation of transparency and trust, all changes are drafted for review and require explicit approval before going live. The product is created by Ahmed Ashraf, a Google Premier Partner in the top 3% globally with over $500M in managed ad spend, and PaidSync is a verified partner across Google, Meta, LinkedIn, and TikTok.
Role Description As a Senior Lead | Full-Stack Software Engineer (Ad Tech / MCP Protocol) at PaidSync.ai, you will design, build, and maintain core platform features that power conversational ad management across multiple channels. You will work across the full stack, implementing robust back-end services, scalable APIs, and secure integrations with major ad and analytics platforms, while also delivering responsive, accessible front-end experiences for the dashboard. Daily responsibilities include owning technical design, writing high-quality code, reviewing contributions from other engineers, and improving system performance, reliability, and observability. You will collaborate closely with product, data, and AI teams to integrate MCP protocol–based workflows, refine user flows, and translate customer requirements into technical solutions. This is a full-time, remote role with significant ownership over technical direction and engineering best practices.
Qualifications

• Strong back-end web development skills, including building APIs, services, and data integrations using modern server-side technologies.
• Front-end development proficiency with contemporary JavaScript frameworks and Cascading Style Sheets (CSS) for responsive, user-friendly interfaces.
• Proven experience in software development and full-stack development, owning features from design through deployment and support.
• Background in ad tech, marketing technology, or large-scale integrations with advertising and analytics platforms is highly beneficial.
• Experience designing scalable, secure cloud architectures (e.g., AWS, GCP, or Azure) and working with CI/CD pipelines.
• Solid understanding of data modeling, relational and NoSQL databases, and performance optimization.
• Comfort working with APIs, webhooks, and protocol-based integrations; familiarity with MCP or similar paradigms is a plus.
• Ability to lead